We work together to improve the effectiveness of education and intervention and also promote responsible road behaviour.
We recognise we have a key role to play in preventing road traffic collisions and the damage to human life. This is just as important to us as working to reduce fire-related deaths and injuries through prevention and protection work.
Our activities in road traffic collision reduction focus on specific interventions, campaigns, schemes and initiatives which are designed to change people’s driving behaviour and reduce death and injury caused by road traffic-related incidents.
Responding to road traffic collisions will always be a major part of what we do as an emergency service, but with effective educational activity and promotional campaigns, we aim to reduce fatalities and serious injuries.
Vision Zero is the ambition to eliminate deaths and serious injuries on Essex roads by 2040.
Whilst considerable success has been made in recent years, there were still 47 deaths and 736 serious injuries recorded in Essex during 2021.
This is too many.
We cannot achieve this ambition alone. We need the support of the whole community – which includes all road users and businesses.
However we use the roads in Essex – whether we drive, walk, cycle, scoot or travel on horseback – each and every one of us has an important role to play in sharing the road safely.
Progress towards Vision Zero can be achieved through the ‘Safe System’ approach. This approach accepts human error but requires everyone to understand their role in making the system work safely.
The Safe System is designed so that when people do make mistakes, any resulting impact forces are low enough to avoid death or serious injury.
These measures are split into five layers of protection:
- Safe speeds
- Safe vehicles
- Safe road use
- Safe roads and roadside
- Post collision response