Essex has significant and growing issues with street racing activities, which have required Police enforcement activities. These activities are a risk not only to the drivers but also to others who often gather in significant numbers to watch.
FireCar has provided the opportunity to positively engage and educate these road users, using the publicly respected and trusted Essex County Fire and Rescue Service brand.
The purpose of the FireCar is to attract the interest of road users (predominantly male) who aspire to own this kind of vehicle, to start a discussion about the car and its potential performance and then to educate and inform the audience about risk and consequences while driving on the roads.
The FireCar is used with the intention of achieving a genuine two-way dialogue with drivers, passengers and event spectators and influencing behaviour around the following messages:
- Being a responsible driver
- Understanding risk and consequence
- Sharing the road
- Avoiding inappropriate road behaviour
- Preventing anti-social and dangerous driving