21.08.2018 | Statement: London Fire Brigade story - "Sexist adverts and media damage women's firefighting ambitions"
Chief Fire Officer / Chief Executive Jo Turton said:
"We value the contribution of all of our employees equally and strive to create an inclusive and non-judgemental environment. When you say ‘fireman’ instead of 'firefighter' you are ignoring some of our team - both our female and male firefighters work as one team to deliver a safer Service and a safer Essex.
"All firefighters bring something different to the team, and we recognise the value that diversity brings. It enriches our perspective, and broadens the skills and attributes required of a high performing organisation.
“In 2017, 6% of our wholetime firefighter workforce was female.
“In 2018, we opened our wholetime recruitment for the first time in almost nine years, and saw it as an opportunity for us to increase diversity within our Service.
“11% of the applications we received were from females, and although we were pleased with this increase we are not complacent in the work that still needs to be done for our workforce to reflect the communities that we serve.
"The role of a modern day firefighter differs from outdated stereotypes, which research shows puts women off applying for the role or not even considering it in the first place. When we see these stereotypes reinforced by the media it is extremely frustrating and damaging to the campaigns we run.”