Essex County Fire and Rescue Service

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Safer roads partnership with Essex Audi Group extended

A partnership between Essex County Fire and Rescue Service and Essex Audi Group is set to be extended beyond the original one year agreement.

The Service’s latest Fire Car, an Audi S3, was donated this week to support the reduction in the number of people killed or seriously injured on our County’s roads.

The partnership between ECFRS and Essex Audi Group will help the Service’s Road Traffic Collision Reduction (RTC) Team engage with thousands of young drivers and modified car enthusiasts.

Each year the team attends over 150 road safety events and 70 high schools and colleges in Essex to interact and promote responsible driving.

The RTC Reduction team gives advice and talks from personal experience to prospective and new drivers highlighting the dangers of the ‘fatal four’ - speeding, drink and drug driving, using mobile phones and not wearing seat belts.

This year the team will engage with thousands of young people at a number of events, including the 2016 V Festival at Hylands Park, Chelmsford and the National Citizenship Service summer camp.

Sub Officer Kevin Jenner, the Service’s Road Traffic Collision Reduction Officer, said: “The Audi S3 is an inspirational car that young drivers want to own, enabling us to talk and educate them before these horrific collisions take place.

“Essex Audi’s donation will not only educate road users about driving responsibly, it will also make the County’s roads safer.

“By having a car that is admired and respected, our team will be able to give lifesaving advice.

“I would like to thank Essex Audi Group for their continued support throughout this partnership.”

Darren Thompson, head of business at Essex Aud Group, said: “We are delighted to support Essex County Fire and Rescue Service with this fantastic scheme. The iconic Audi S3 will help reduce collisions and make the County’s roads and communities safer.

“This initiative is close to our hearts and I looking forward to continuing our road safety partnership with ECFRS."

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