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Ford unveils new model at Waltham Abbey Fire Station

ECFRS has once again partnered the Ford Motor Company, this time to help reduce road traffic collisions involving young drivers.

Using a state of the art simulator converted by Ford to fit inside a genuine Ford Fiesta, the Community Safety team and firefighters from Waltham Abbey are delivering a message of driver safety to young drivers.

The Service’s RTC Reduction team has long been using a driving simulator to demonstrate the importance of safe driving, but the engineers of Ford’s Dunton Technical Facility allowed the project to reach a whole new level. By installing the simulator in a real car and replacing the monitors with projector screens the simulation developed into a more realistic and immersive experience that will allow ECFRS to engage with young people by making the educational process exciting.

The new simulator was unveiled at Waltham Abbey Fire Station on Friday November 22 and will be used to instil the importance of driving safely in both newly qualified and prospective drivers for years to come, allowing them to get a feel for safe driving before they’re even legally allowed in a car. Waltham Abbey was selected to host the simulator as it was identified by RTC statistics as an area particularly in need of youth driving education.

The simulator’s detailed street scenes packed with traffic and pedestrians will be familiar to the next generation of drivers brought up on video games. However it is different from popular driving games in that it promotes careful driving; with modes to test emergency breaking in various conditions and even a drunk driving mode which uses “beer goggles” to demonstrate how alcohol can impair driving ability. The simulation is also set apart by high-tech features like steering that reacts to objects in the road, so if the driver hits a curb or crosses the studs between lanes on a motorway they’ll feel it just as they would in a real car.

Assistant Chief Fire Officer Paul Hill, who unveiled the simulator to local press and radio, said: “ECFRS is passionate about road safety and we are delighted that Ford shares our passion. This is another innovative public/private sector partnership, demonstrating the company has a strong social conscience and is prepared to demonstrate it really cares a lot about the community it operates in.”

 

Assistant Chief Fire Officer Paul Hill, who unveiled the simulator to local press and radio, said: “ECFRS is passionate about road safety and we are delighted that Ford shares our passion. This is another innovative public/private sector partnership, demonstrating the company has a strong social conscience and is prepared to demonstrate it really cares a lot about the community it operates in."

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