Essex County Fire and Rescue Service


Fire Car

Fire Car a scheme we use to engage and educate young drivers with road safety advice.

The current Fire Car is an impressive Audi S3 performance car which was generously donated by Essex Audi Group in Chelmsford. The vehicle has the fire service branding and is taken to events across Essex to engage with young drivers.

The Fire Car primarily targets 18 - 35 year old performance car (‘cruiser car’) enthusiasts, who are amongst the highest risk road user groups. Fire Car is a unique product in Essex to directly engage with this target audience.

The purpose of the Fire Car is to attract the interest of road users who aspire to own this kind of vehicle, to enable a discussion about the car and its potential performance and then to educate and inform the audience about risk and consequence whilst driving on the roads.

The Fire Car is used to attract young drivers at events and is used as a talking point to open conversation and enables us to educate the drivers on key road safety messages:

  • Being a responsible driver
  • Understanding risk and consequence
  • Sharing the road
  • Avoiding inappropriate road behaviour
  • Preventing anti-social and dangerous driving

If you are holding an event and wish the Fire Car to attend, please contact our road safety team at


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