FireCar is a scheme run by Essex County Fire and Rescue Service to help spread road safety messages throughout Essex.
The FireCar team attend gatherings of car enthusiasts to help us engage with young drivers. The car is also used to target cruiser events, where large gatherings of people with modified cars get together to show off their vehicles. In the same way that FireBike is successfully engaged bikers, the FireCar is used to pitch driving safety messages to young motorists.
FireCar gives us an excellent opportunity to engage with young drivers and help us deliver important road safety messages to them. The car creates a talking point which gives us a chance to give the drivers who attend these cruiser events the information they need to stay safe on the roads.